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<aside> <img src="/icons/info-alternate_orange.svg" alt="/icons/info-alternate_orange.svg" width="40px" /> The RTF Framework When it comes to marketing, where clarity and precision are essential, the RTF (Role, Task, Format) framework is a powerful tool. Using this framework, the essential components of marketing projects are categorized into three categories: Role, Task, and Format. The RTF framework structures marketing prompts define who is responsible for each aspect (Role), what needs to be done (Task), and how outcomes should be delivered (Format) in a comprehensive digital campaign, targeted email marketing initiative, or engaging social media strategy. It improves coordination, streamlines processes, and enables marketing prompts to achieve more effective and measurable results.

More about the RTF framework </aside>

<aside> <img src="/icons/no-entry_orange.svg" alt="/icons/no-entry_orange.svg" width="40px" /> PRO TIP: Before copying the prompts in this cheatsheet, make sure you have a separate query for each project that you are working on, as well as all relevant information about the brand, including voice and tone, values, buyer personas, competitors, digital channels used by the brand, budget, etc.

Why "Feeding" ChatGPT with Detailed Brand Information Matters </aside>

Mix and match roles, tasks, and formats to create content that stands out.

RTF

<aside> <img src="/icons/hammer_orange.svg" alt="/icons/hammer_orange.svg" width="40px" /> Build your own prompt

Build your own prompts

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